The Dolby Gallery commissioned Berlin-based digital art and design studio, onformative to explore the relationship of movement and sound.
The group of artists uses both digital and analog fields to explore the relationships between humans, art, and technology. The artists' interactive media installations, dynamic visuals, and data-driven experiences have been exhibited across Europe, North America, Australia, and China.
The onformative installation, Collide examines the evolving relationship between art and technology, with music shaping our experience of shifting digital images.
We took on production duties for this project, filming in the North Bay with the winemaker, as well as one of the brand's great ambassadors (and SVP of the Purple Heart Foundation), Bill Hutton.
A great wine and an even better cause
For their "Beautifully Crafted" campaign, Fetzer wanted something powerful and captivating. We were selected to lead production for the project, shooting in and around beautiful Mendocino County on the Red EPIC.
Fetzer is made up of some awesome people and we had a blast shooting this project.
Part of a 3-part web series for Instart Logic, we toured the offices of local online game site, Kongregate for a look at how they use Instart's amazing services in their business.
Created for Wish to help market and educate their merchants on their "Wish Express" and "Fulfillment By Wish" services.
A series of customer testimonials for local ISP, Sonic.net. This is our second project with them and a huge departure from the run-n-gun approach of the last one. It was probably our 100th customer testimonial, but we worked hard to make this one different and became our first to have animation deeply integrated from the moment we started pre-production.
After locking a dialog cut, we worked closely with New York artist, Ronald Rabideau and his team to develop a visual story that could keep the energy up and bring some of the more abstract concepts to life. We created styleframes and full storyboards for each piece, then split into two teams with editorial moving on to first passes at color and sound while the animations were being finalized.
There were plenty of workflow challenges to overcome, but brought great lessons and kept things interesting. Each video in the series presented its own set of challenges and rewards, but they were all a blast to make and we think it shows in the final product.
We created this high-energy dance video to be shown on massive displays and during the live broadcasts for the DreamForce Conference. It was a refresh of an old video they had made which we stylized and updated to match this year's DreamForce designs
The Apttus dancers feature current Apttus employees and they did all the choreography themselves.
Produced to air on the Jumbotron during Laker games for the 2017-2018 season.
DIRECTOR: Martin Rossetti
PRODUCER / AUDIO: Eric Loveland
SCRIPT / BG DIRECTOR: Ruben Grijalva
PRODUCTION MANAGER: Truckee Lynch
DP: Andy Hoffman
1st AC: Jonathan Park
DIT: Kevin Wong
Gaffer: Nick Stein
Electric: Mila Puccini
Art Director: Quincy Cardinale
MUAH: Janice Daoud
PA: Pratt Majmudar
PA: Juan Bonilla
PA: Mike Bostedt
EDITOR / SOUND DESIGN: Eric Loveland
MOTION GRAPHICS: Stablished Projects
Sarah Rose Butler
VO / ANNOUNCER: Alex Verde
Join host, Jim Ferguson as we travel to Sonoma County and take a look at food, surf, and culture through the eyes of a local.
Originally designed to play in the Google Play and Apple App Stores, this video ended up being adapted 8 times since then and can now be found in some form across social media, web ads, and even on the Jumbotron during Lakers games!
CloudGenix is doing amazing things, but handing their clients white papers to explain what they did wasn't exactly cutting it. Working with their marketing, sales, and engineering teams, we developed a script and visual concept to turn dry data sheets and PowerPoint presentations into something fun, easy to understand, and shareable for their social media marketing.
CloudGenix has great people and a great product and we're happy we could help them get the word out.
We first create a lookbook, followed by fully rendered styleframes. After client approval, we created sketch storyboards, followed by illustrated storyboards and finally, animated renders of each scene. We brought it all together with some color cleanup and a full sound design before final exports.